MA C127 Digital Video Production

CATALOG COURSE DESCRIPTION

This course introduces digital video production techniques including: single camera operation and procedures, basic principles and techniques of sound and scriptwriting; and digital video editing. Course topics include the operation of digital camcorders, lighting and sound equipment and post production digital editing suites; concepts and techniques of nonlinear digital editing, including organization of the editing process, working the timeline and audio editing, with emphasis on the principles and aesthetics of video editing.

STUDENT LEARNING OUTCOMES

Upon completing this course, the student will be able to

1. Examine and categorize the significant events in the development of digital video production and non-linear editing.
2. Evaluate selected commercial digital video productions, addressing; social content, historical significance and artistic technique.
3. Compare the foundations of aesthetic, storytelling, composition, photography, stagecraft, lighting, principles of design, and sound design in planning a single camera video production.
4. Visualize and implement a digital video storyboard that visually depicts the script and determines the art style of the program.
5. Visualize and construct an exposure sheet, timeline and edit decision list.
6. Visualize and construct a program sequence comprised of video clips, audio clips, titles, transitions, and effects.
7. Visualize, plan, edit and produce a digital video.
8. Select original media and organize a portfolio, including; storyboards, concept art, production stills, a demo reel on videotape and CD/DVD, and a portfolio website.

DETAILED TOPICAL OUTLINE

1. Introduction to Digital Video Production (A, B, C)
   1. Industry Overview
   2. Contemporary Productions
   3. Genre and Aesthetic
   4. Program Formats
   5. Production Processes
2. Pre-Production (A, C, G)
   1. Concept Development
   2. Storyboarding
   3. Production Planning and Management
   4. Proposals
   5. Budgets
3. Digital Video Production (B, C, G)
   1. Camera Direction
   2. Lighting
   3. Sound
   4. Acquisition and Conventions
   5. Non-Linear Editing
   6. Output
4. Non-Linear Editing (D, E, F)
   1. Editing Clips
   2. Titling
   3. Transitions
   4. Superimposition and Effects
   5. Compositing
   6. Audio
5. Distribution (G, H)
   1. Storage and Compression
   2. Formats
   3. CD/DVD
   4. Streaming/Webcasts
   5. Videotape
6. Portfolio and Employment (H)
   1. Boards and Concept Art
   2. Demo Reels
   3. Portfolio Websites
   4. Employment
      

LAB CONTENT DESCRIPTION

Students complete guided tutorials and work on assignments during lab.

METHODS OF PRESENTATION

Course instructional methods may include but are not limited to

1. Written lectures
2. Textbook tutorials
3. Asynchronous discussion
4. Synchronous discussion
5. Synchronous video demonstration
6. Critique
7. Case Study
8. Design Problem

ASSIGNMENTS AND METHODS OF EVALUATION

Assessment of student performance may include but is not limited to

1. Discussion Assignments (A-F)
   Example: Students use constructivist collaboration to critique weekly creative exercises.
   
2. Weekly creative exercises (A-F)
   Example: Students work individually and in small groups to employ, practice and refine demonstrated artistic and technical skills and techniques.
   
3. Creative projects (A-H)
   Example: Students use constructivist collaboration to develop a team program concept and perform peer and self assessments.
   
4. Case Study (A-H)
   Example: Students research and present a case study of a commercial production.
   
5. Portfolio (A-H)
   Example: Students present their portfolio artifacts in industry standard formats.
   

OUT OF CLASS ASSIGNMENTS

1. Weekly creative exercises
2. Creative projects
3. Case Study Research
4. Portfolio Preparation

REQUIRED TEXTS

Reading assignments are required and may include but are not limited to

1. Adobe. (2005). Adobe Premiere Pro 1.5 Classroom in a Book. Berkley: Peachpit. ISBN: 0321193784
2. Musburger, R. (2002). Single Camera Video Production. 3rd Edition. New York: Focal. ISBN: 02408047671

1.9.2006

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