E-Commerce

BSAD C211

CATALOG COURSE DESCRIPTION

Provides an overview of principles and techniques of effective Internet product marketing. Topics include an introduction to electronic commerce, personal and business services online, buying online, doing business on the Web, developing an electronic commerce web site.

LEARNING OUTCOMES & ASSESSMENTS

Upon successful completion of the course, the student will be able to

Use the Internet to find information about companies and products.
Discuss companies that have achieved success with E-commerce.
Explain how associations and professional organizations can use the Internet to help accomplish their goals.
Discuss the benefits of an Internet presence for a small business.
Investigate online sources for banking, insurance information, and keeping tract of financial portfolios.
Search for government information useful to a business
Locate business suppliers.
Explain the kinds of ordering, payment, and delivery information required for online business purchases.
Evaluate the security and privacy of a site.
Discuss how to sell products through online catalogs and order systems.
Describe how to track and deliver products using the Internet.
Describe the kinds of post-sale services that you can give your customers electronically.
Discuss how to use e-mail effectively for advertising your business.
Describe the types of banner advertising on the Web.
Discuss ways to promote your company web site and get your site in a search engine�s catalog.
Discuss how companies use the Internet to do business virtually anywhere in the world.
Find international business information on the Internet.
Describe how a company can take advantage of its own �private Internet� to manage business round the world.
Compare methods for developing a Web site.
Register the domain name and promote your Web site.
Create a personal FrontPage web site.